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Gauging Environmental Preparedness and Recommendations for Best Practices

by TFI Environment & Pamela J. Gordon | December 15, 2006 | Alameda, CA

Purpose of This Study

The purpose of this study - TFI's eighth benchmarking study - is to direct our clients down the quickest, most profitable path toward finishing compliance with RoHS and WEEE, preparing for the next wave of requirements, and proactively achieving competitive advantage through beyond-regulations environmental strategies - in products and facilities/operations. 

  Green Supply Chain
 

Key Findings

Fragmented Environmental Leadership at OEMs

The diversity of titles and functions responsible for environmental compliance and leadership (pictured in Figure 1.2.1) coupled with nearly half the respondents planning to change their organizational design are both evidence of an industry responding reactively more than proactively to the well spring of environmental requirements in the 21st Century. If electronics OEM executives had more concertedly organized around the changing requirements, more uniformity would likely have already occurred in management structure from company to company - much like the near ubiquitous functions for human resources, finance departments, marketing, etc.

Dec06Fig121 

Figure 1.2.1 Most Senior Executives Involved in Environmental Compliance

Poor Grades Given to Own OEM Companies

Only a small number (14%) of respondent OEMs give their companies a grade of "A" for keeping up with new product-focused substance and recycling legislation and regulations worldwide. In fact, as Figure 1.2.2 shows, most companies give themselves grades between "B" and "C". More respondents graded their companies with "Ds" and "Fs" than "As." Overall, the average grade for this study comes out to a "C+."

Dec06Fig122 

Figure 1.2.2 Self-Reported Grades for Keeping Up with Environmental Regulations

More Substances to Track, But Not Yet Very Efficient

For tracking and reporting substances in the OEMs’ products, the trend is away from reporting only specific restricted substances, such as lead (Pb), and toward broader disclosure to enable conformance to the proliferation of environmental regulations. Nearly one-quarter of the respondents plan to track all substances in their products and nearly 20% expect to track all substances required for tracking by current and future regulators. Just a handful of OEMs plan to continue to track only Pb.

 Yet, despite nearly ubiquitous plans to track more and more substances in their products, nearly half (45%) of respondent OEMs have or will implement substance information collection manually via email or fax exchange. And most OEMs are still using or have used custom mechanisms to obtain the material composition and declaration information they believe they require in order to comply with environmental regulations. Since it was first issued in March 2006, IPC 1752 has quickly risen to capture nearly 20% of the market, and despite significantly less marketing, the ECD spreadsheet is also showing evidence of respectable adoption. It would be far more efficient for the industry to more quickly and widely embrace standardized ways to obtain, track, and declare a wide array of substance information.

Auditing Suppliers for Material Content - Chosen by Minority of OEMs

As Figure 1.2.3 indicates, more than 60% of OEM respondents do not intend to audit suppliers for compliance and compliance capability (or do not know if they plan to do so). This finding implies that OEM management trusts suppliers to deliver compliant components and other materials (even with prevalent errors in this regard and even counterfeiting), lacks focus on the issue (and on the severity of various penalties for errors - market blockages, fines, and even prison time), and/or has insufficient resources. There have been numerous reports of products (at both the component and system levels) that have been represented as compliant but are, in fact, not so.

Dec06Fig123 

Figure 1.2.3 Auditing Suppliers for Compliance and Compliance Capability

An Alternative Growing in Recognition

Approximately half (52%) of the OEMs in this study are converting the leads of some lead-finished components to lead-free, and/or vice versa, to make use of available components in their products. Fourteen percent did not know that this option is available. Standard, off-the-shelf components are being converted most (70%), followed by end-of-life inventory (35%), and then high end components (28%). For additional information, see the first white paper on TFI’s Website http://www.techforecasters.com/resources/white_papers.php.
As Figure 1.2.4 illustrates, more than one-third (36 percent) of OEM participants have yet to start preparing for Phase 1 compliance of China RoHS. This is somewhat unsettling, considering the legislation takes effect on March 1, 2007 - approximately one fiscal quarter from now.  TFI and Mike Kirschner presented the latest insights on China RoHS at the December 7, 2006, Quarterly Forum.

Dec06Fig124 

Figure 1.2.4 Level of Preparation for Phase 1 Compliance of China RoHS

Increase in Use of Recycled Components and Products

Many OEM respondents in this study are already using reused materials/subassemblies (25%) or recycled materials (38%) in their companies’ products, and are tracking them with a variety of control methodologies. While a few allow subcontractors to manage the reused materials/subassemblies or recycled materials, others employ a variety of other options, such as:

  • Separate stocking numbers
  • Internal quality audits
  • Documented procedures

Most likely, more respondents’ companies are receiving reused/recycled materials from their suppliers than realized. Furthermore, with the growing influx of already-used products based on recycling measures around the world (WEEE, California’s Senate Bills 20 and 50 take-back program, Japan and South Korea’s recycling successes, OEMs’ voluntary take-back programs, etc.) the number of reused materials will flow quickly into the supply chain. .Based on TFI’s participation in the November 29th Counterfeit Components Symposium in Los Angeles, it is clear that standards are needed for properly identifying reused parts for matters of material declaration requirements and anti-counterfeiting measures.

Growing Awareness of Need to Design Products for Extended Life

More than half (57%) of the OEMs that participated in this study have new product designs that include features for extending the product’s useful life. This percentage is considerably higher than the one-third respondents reporting one year ago (Quarterly Forum WEEE benchmarking study, December 2005) that they are designing new products to be more easily disassembled, upgraded, refurbished, and recycled.

Companies Lack Clarity about EuP

As Figure 1.2.5 indicates, only 17% of OEMs in this study believe that their company’s products will be covered in the first round of the Energy using Products (EuP) Directive. Nearly half of the respondents are not clear on this matter.

Dec06Fig125 

Figure 1.2.5 Company Products Covered in First Round of EuP Directive

For business and competitive reasons, some companies reported they are gearing up to meet the lifecycle analysis and design for environment associated by EuP even though their products are not likely to be included in EuP at first.

The EuP directive is expected to be law in the European Union as of August 11, 2007 - only 9 months after TFI conducted this research. The large number of respondents unclear on the product scope of the directive could indicate that many managers did not learn the lessons from RoHS and WEEE about staying ahead of the regulatory curve to prevent last-minute and costly catch up.  Still, one third of respondents report that they are working cooperatively with the EU (as the EU has invited industry to do) to influence the EuP directive in ways that will be most effective and efficient.

Even More Uncertainty about REACH

Only 13% of OEMs in this study believe that their company’s products will be impacted by the Registration, Evaluation, and Acceptance of Chemicals (REACH) Regulation. However, it is important to note that Figure 6.1.4 shows more than half (52%) as uncertain about the ramifications of REACH on their products.

Beyond Regulations for Business Benefit

Nearly one-quarter of OEMs in this study reported that their companies’ have made measurable environmental improvements to products that are beyond regulators’ requirements.

Reducing Environmental Footprint

A company’s environmental footprint in this study is defined at "the impact of an organization in environmental terms:  resource use, waste generation, physical environmental changes etc."  TFI asked the 16 OEMs that participated in our telephone survey to describe any steps they have taken recently to reduce the environmental footprint of their facilities and general operations. Table 1.2.1 summarizes respondent feedback.

Table 1.2.1 Steps for Reducing Environmental Footprints

Types of Conservation Steps Taken 
 Energy Conservation
  •  Use of Green Energy - conservation of natural resources
  • Upgrades to energy efficient HVAC
  • Energy efficient light fixtures
  • Movement-sensor lighting
  • Skylights to let in more natural light
  • Task-specific lighting instead of larger overhead lighting
  • Hybrid company vehicles
  • Timers and computer controlled equipment
  • Renewable energy sources, such as wind power
  • Commute alternative programs, including company-sponsored buses and carpools
  • Tele-working, tele-presence, and other simulated meeting alternatives
  • Campus consolidation
  • Consolidation of office machines into fewer multi-function devices
  • Educating the workforce on conservation
 Water Conservation
  •  Automatic flush toilets
  • Motion sensors on lavatory sinks
  • Xeriscaping and/or reduction of non-essential turf grass areas
  • Irrigation with rain and/or non-potable water
 Waste Reduction / Recycling
  •  Promotion of digital technology rather than paper use
  • Collection boxes for recycling paper
  • Recycling of pallets, aluminum, glass, plastic
  • Use of recycled toner cartridges
  • Reuse of packaging material such as foam, Styrofoam, and cardboard
  • Reuse of binders, file folders, and other office supplies
  • Recycling programs for batteries, cell phones, and other electronics
  • Cubicles made from biodegradable materials
  • Carpeting made from recycled materials
  • Product take-back programs
  • Hazardous materials management systems
  • Encourage employee accountability
  • Inform consumers of recycling and reuse opportunities for used electronics
  • Use of paper with high recycled content
  • Composting of cafeteria food waste
 Pollution Reduction
  •  Promote pollution prevention
  • Benign emissions / elimination of CFCs
  • Replace all Styrofoam cups with washable plastic mugs
  • Use of "green" cleaning products
 Health and Safety
  •  Personal safety and injury prevention programs
  • Emergency preparedness and response systems

Synopsis of Recommendations 

Chapter Eight comprises dozens of recommendations for efficient and profitable environmental steps to be taken by OEMs, contract manufacturers, material suppliers, and software companies.  The Executive Summary included the top-level recommendations for environmental leadership:

  • If your company has not already done so, appoint an environmental leader with the influence to affect the company’s goals and actions.
    • During the past 10 years, electronics companies have been elevating the titles of people responsible for environmental requirements and leadership - as is appropriate given the increasing performance and multifunctional oversight required. Positions previously designated as manager have been elevated to director, from director to VP, and from VP to Senior VP.
    • Begin with a goals-setting workshop involving all executive and managerial stakeholders (CEO, CFO, R&D, Operations, Marketing, Legal, EHS, etc.) to establish priorities, get buy in, and allocate adequate budgets.
  • Approach Design for Environment (DfE) as a fundamental and explicit characteristic of your product on which you fiercely compete in your marketplace.
    • Recent research shows that businesses and consumers in California, Canada, Europe, Japan, and other regions choose environmentally-responsible products over other products, and are willing to pay for them (1% in California1  , more in other regions2 )
    • Nearly every DfE improvement reduces cost of goods sold owing to: reduced materials to buy and assemble, lower freight costs, fewer defects, longer revenue streams, and more valuable assets at the product’s end of life.
  • Realize that DfE goes beyond products and includes efficiencies in operations, facilities, grounds, transportation, cafeterias, and more.  TFI offers helps clients "make money" from their facilities, starting with finding low hanging-fruit opportunities to reduce waste and expense, then training employees to find many more Lean and Green  successes.  In brief, the four steps to Lean and Green3 are:
    1. Question wasteful practices
    2. Gain Lean and Green endorsement using business language
    3. Collaborate to achieve Lean and Green results
    4. Track progress for environment and profit

To obtain the full report contact Jennifer Read at jread@techforecasters.com or +1.623-293-6985


  1. "California Households' Willingness to Pay for 'Green' Electronics," Jean-Daniel M. Saphores with UC Irvine et. al., Journal of Environmental Planning and Management, 4Q 2006
  2. Eight-five percent of Canadian consumers are willing to spend more on electronics that are environmentally friendly, according to Pollara Research for Sharp Electronics Canada (2005) and GlobeScan survey for HP Canada (2005).
  3. From the book Lean and Green: Profit for Your Workplace and the Environment, by Pamela J. Gordon, Berrett-Koehler Publishers, 2001 (www.bkconnection.com)

 
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